Many people simply hate writing, for whatever reason. Some just don’t like it, some feel they aren’t good at it, and others face a language barrier. Others just find it impossible after a draining day at work. So what do you do?
Well, if writing really isn’t your thing, you have a few other options for creating content…
Here are a few alternatives to blog writing:
1. Create video content.
Videos don’t always have to be of perfect quality. As long as the actual content is of value to the person watching it, the quality of the video is of lesser importance. Keep in mind that the “value” of content is determined by the perception of the person consuming it – so as long as the visitor sees what he or she expected, you are providing value.
Of course, using video has the additional advantage of bringing you traffic from Youtube and other video communities as well.
The only downside to using video content as that you will not be completely free of writing – since you will still have to write your video descriptions – but those don’t have to be all that long, unless you really want to get traffic from Youtube and Google search.
Podcasting is even easier to do than video content – but then again your potential reach is not quite as massive as with video. But the matter of the value proposition and the distribution potential in different communities is the same as for video.
However, you will still have to write decent descriptions for your podcasts – because you will probably want to attract traffic on the platform where you publish it.
3. Re-publish other people’s content.
If you really hate writing, you can always re-publish other people’s content. You can re-publish videos, podcasts, articles from article directories, and embedded documents like PDF’s and PPTX presentations from Slideshare.
While this won’t bring you any search engine traffic, you can still share it on social media. The biggest downside is the fact that, especially in the case of re-published articles, they contain several links (it usually contains links to the original article, to the author’s profile, and to the directory home page).
This means that any text links you place inside the article would be pretty much useless, plus you will be sending some of your traffic away.
As such, it is best to place your ad or optin offer right in the middle of the article, or even before the article. Using a popup triggered by scrolling past a certain point in the page will also be more effective than adding it to the end of the article.
4. Use PLR content.
PLR, or private label rights, means that you can do with it whatever you want. You can take an ebook to pieces and use it as articles or follow-up emails, or you can use them as posts on forums and social media pages.
Of course, not all PLR is created equal – some of it is junk, and some of it is just too old and over-exposed. As a rule of thumb, what you pay for is what you get – literally. But if you can buy fresh content directly from the vendor or PLR author, you should be fine.
PLR remains a cheap way to get access to larger amounts of content at a low price, without having to write it all yourself. And because it isn’t free, fewer people will be using it – as opposed to re-publishing videos or articles form directories.
5. Outsource your content creation.
Many of the larger blogs on the internet run on outsourced content. Some of them pay good money, and some of them pay less. However, the fact that they pay someone else to create their content means that they can free up more time to promote that content – and that is often the best way to do it.
Outsourcing your writing doesn’t have to cost an arm and a leg – but the writing has to be of a useful quality (which depends on your audience), which isn’t easy to get at a dollar an article.
At the end of the day, nothing beats writing your own content. Only your own content with contain your unique ‘voice” and personality. But sometimes it just isn’t possible. Some people are simply unable or incapable of putting out a decent piece of written content, and have to consider other options.
And given how the internet works, and how bloggers have come to rely on Google less and less…
All of these are viable options – albeit imperfect ones.