Paid marketing does not always equal instant sales

Many new business owners dive into paid advertising, thinking that it is “an instant cure” for their cash flow problems. Just pop in ad in the paper, or throw up an ad on Facebook, and you’re good to go, right? Been there, done that (long time ago). Had a fat load of debt to show … Read more

It’s time for a new chapter

For many years, I have been honing and expanding my skill set… While I did experiment with my own projects on the side, most of my attention was devoted to doing freelancing work. I did various forms of writing, websites and webshops, simple videos, funnel setups and a host of promotional activities. Eventually, a few … Read more

Why I Stopped Building Websites for Clients

While I may not be the best web designer on the block, I really enjoy creating websites. But I stopped doing it – completely- even though it pays quite well. Note: Unlike many other web designers that only work on the outward appearance, I spent time and effort on what happens behind the scenes – … Read more

Why I quit writing for a living

It’s true. I quit doing freelance writing for a living. Keep in mind that I was what most considered to be a “bottom feeder” – I lacked the sales skills to talk my way into $200 and $400 writing assignments (or accepted article pitches) for bigger companies. Why did I quit writing? Firstly, maybe quitting … Read more

Why use short form video?

Right now, internet users are moving towards consuming shorter videos, which allows them to view many clips in the time they have available. Just look at the popularity of Tiktok – which prompted Instagram to create the concept of Instagram reels, and which even prompted Facebook to implement Facebook reels. On top of that, Youtube … Read more

Why do people choose to hire a ghostwriter?

There are a number of reasons why people prefer to use a ghostwriter – as opposed to doing the writing themselves: 1. Time – in today’s life, many people are simply too busy to find the time to write. Things are indeed difficult for those people who need to balance long working hours, relationships and … Read more

How to use ebooks to get more leads and sales

Most of the people who visit any website usually leave without buying or inquiring. Offering an ebook offers you the opportunity to connect with some of those “lost visitors”, and convert some of them into clients or customers.   The concept: Offer an ebook of approximately 5,000 words (or more, depending on your needs/aims/target market) … Read more