The problem…
Many web designers, even some supposedly professional ones, build “empty shells”.
Yes, you read that correctly. They build something which is designed just to make you happy so they can take your money. They now that, as long as it looks good, you will be happy…
Like some wedding cakes that are just a load of decoration around a plastic or wooden shape underneath. There is no edible cake – it just looks like one. Sound familiar?
Everything else – like content copywriting, search engine optimization, planning the visitor journey, etc…
All of that will cost you extra. Why? because most of them don’t know how to do it, and have to outsource it. And those who do, want to be paid extra for it.
And let’s not even get started with the smart ones who want to reinvent the wheel, and change the navigation structure of your website, leaving your visitors utterly confused.
As a result, you end up stuck with something that often simply doesn’t convert visitors into customers or clients.
While you may have paid for a website, all you got was a glorified mock-up.
Yes, you read that correctly.
But it’s NOT your fault!
You have acted in good faith, trusting a “specialist” to build your website. After all, that’s what you paid them for, right?
You don’t know what you don’t know – which is why you pay other people decent money for specialised services.
The sad truth is this:
With the tools available today, “anyone can build a website”. Or so they believe. Of course. Everyone is an “expert”.
If you have been in business for any length of time, you have probably heard lots of “advice” from people who know nothing about business, right?
The reality is this: They can build the front end (visible) part of a website. The rest requires a little more knowledge.
But here’s a news flash:
Most people visit websites using their phones. As long as it is easy to read, and easy to find everything, it doesn’t matter what it looks like.
Fair enough, you do want some contrasting backgrounds, buttons and pictures to keep it from becoming monotonous. But that’s it.
On a screen that size, design doesn’t matter – in most industries, anyway. In some it does.
Not to mention that, the more complex the appearance of your site becomes, the higher the risk of it not displaying correctly on some mobile devices.
But what if…
What if you could have a website that actually resonates with your visitors?
what if you could have a website that is visible to Google, and actually attracts visitors?
What if you could have a website which, when shared on Facebook, stands out among the other posts?
What if you could have a website that contains persuasive writing to convert visitors into leads or customers?
What if you could have a website that provides a good user experience?
Contrary to what you may be thinking right now, it is actually possible.
Maybe I can help…
After learning the basics of building websites in 2008, I have seen many clients hit brick walls:
I have seen clients spending more money to fix a bad website than it cost to build it.
I have seen clients spending fortunes on “more modern website design”, only to find they bought “an empty shell”.
I have seen clients spending lots of money on paid advertising, but none of the visitors converted.
Along the way, I have learned a few things. The things that matter. The ways to avoid creating problems for clients.
So, maybe this will work for you, or maybe not.
This is what I can offer you:
1. Simplistic, logical design which will not “break” one some phones, even as time goes on.
2. YOU keep control of your website (domain and hosting). I don’t hold clients to ransom.
3. Everything you website needs is included:
a. Writing content that will let search engines know what your website is really about.
b. Writing content that will resonate with your website visitors.
c. Taking a series of steps to improve the search visibility of your website.
d. Implementing “social cards” on your website (when someone shares a page on your website, a specific picture is shown, in a specific size, which shows up on Facebook and Twitter as a large image and the page title, in one big clickable block).
e. Up to ten email addresses.
f. Website security and backups.
g. Everything is built using free, common tools, plugins and templates. As a result, you will not be stuck with anything that stops working after a year or two, or which will cost you thousands in annual licensing fees.
h. Neat but simple website design, which will display correctly on as many devices as possible, and be user-friendly.
In short:
A simple, user-friendly, Google-friendly, practical website that is unlikely to break or display incorrectly regardless of the device it is viewed on, which loads quickly and is as secure against hacking as it can be.
What it means for YOU:
1. A website that actually converts visitors into leads or customers.
2. A website that will display correctly on most devices, partly because there is less that can go wrong.
3. A website which both Google and Facebook can understand.
4. No “built-in” future problems or surprise expenses.
5. You retain total control of your website.
In short, a worry-free website that does its job.
Does this sound like something that will work for you?
If it does, let’s talk. Let us discuss your vision and your requirements, and let’s see if I can deliver on them.
If I cannot, I will be honest about it and back off.