While many small business owners and web designers focus on the appearance of their websites, all opportunities for search engine optimization (SEO) are often lost.
When deciding where to place you in the search results…
Here are a few things that Google looks at on your website:
1. Do the words of the search phrase – that the current user typed into Google – appear on your page? Note: Not “on your website”, but on the actual page that Google wants to send them to.
2. Are the words from that search phrase included in the title of the page, headings, bold or italic text, and in the page web address?
3. Are other related keywords or keyword phrases included in the text on the page?
4. Does the page contain a reasonable amount of information?
5. Are the images on your website tagged, so that Google can know when to show them in an image search?
6. Do you have any backlinks pointing back to your website, and what is the authority of each domain linking back to you? And is the context of each link (other links on the page, link location, is it linked to keyword phrases, and links pointing to THAT page)?
7. How much useful information is on your website, in total (do you have what is called “topical authority)?
8. All of the above, on the websites of your competitors.
In total, Google looks at around 200 things, in varying degrees of importance.
Note: Depending on your industry and the competition, SEO may or may not be the best way to go. In some industries, the competition is fierce, and it takes a huge amount of money and effort to get to the top. In most industries, however, as long as you do some proper keyword research and target the right ones, you can get some traffic from Google.
What I can do for you:
On-site SEO (items 1-5)
SEO on blog posts and product descriptions.
Foundational backlinks – social media, business directories, and articles on popular high authority websites.
Do you need to do SEO on your website? Let’s talk.
Click Here to contact me.