Website audits and website optimisation

For starters, let’s do an audit on your website (section A). If there are mistakes, or improvements that can be made, than it is your choice whether you want me to implement those changes (section B), or hand it to someone else.

A. Website audits:

This is what I typically look at during a website audit:

1. Page load speed. Google penalizes slow websites, and many people leave slow websites.

2. Website- and navigation layout; usability. Can everything be found easily, and is it presented in a logical order?

3. Website content. Is it content that addresses the visitor’s questions, and will it get you seen in Google? Is it persuasive?

4. Check for broken links and missing website elements (privacy policy, website disclaimer, POPI/PAIA compliance, copyright notice, , calls to action, etc).

5. Check website source code for search engine optimisation, open graph (social media sharing) tags, and Google analytics code.

6. Inconsistencies – is there any difference between similar information presented on different pages?

7. Check if your website displays correctly on different mobile devices.

8. If your website is built on WordPress, and you will allow me to log in, I can see if you have any problems with templates/themes and plugins that are no longer supported. Any of those could cause your website to stop working during any update of the WordPress core, so they need to be replaced with suitable alternatives ASAP.

The fee for the website audit depends on the size of the website, starting as low as R200 for a basic website with just a few pages.

CLICK HERE to request a website audit.

B. Website optimisation:

Depending on what is found during the audit, and whether you require my services to improve on it, there are various steps I can assist with to improve your conversion rate (conversion percentage from visitor to buyer/lead):

(in no particular order)

NOTE: I only work with WordPress websites. If need be I can do some work on Joomla or Drupal websites, but I cannot do any work on websites that have been creating using website building software like DreamWeaver. In such cases, if you want me to improve on the website, it will require a re-build on a WordPress foundation.

1. Install a cache mechanism – which simplifies the coding of the web pages, and allows them to load faster.

2. Rewrite – or expand on – the existing content to not only answer more questions from your visitors and make it more persuasive, but also improve Google’s perception of quality of your website.

3. Do a basic redesign to fix problems with layouts, poor navigation, and an ineffective visitor journey.

4. Apply basic measures to improve search engine visibility. This includes adding meta tags (hidden in the coding, not visible to visitors) for Google, adding keyword-rich titles and descriptions for each page, adding “alt” tags to images (so Google can see what this images are about – for it image search engine), adding sub-headings that include words that people may be searching for, and – afterwards – submitting the site to Google’s (webmaster) search console.

5. If it is necessary, I can do proper keyword research to see what people are actually looking for, which will determine which keyword phrases need to be included into the website’s content.

6. Set up Google analytics, so you can see now only how many visitors you are getting, but also how they arrive at your website and which pages they view.

7. Add additional elements to get more leads from your existing website visitors – like a short ebook or a checklist, social sharing buttons, or even set up a mailing list with some form of signup bribe to get more people to sign up to your mailing list. Once they sign up, you can contact them from time to time with useful information and offers.

8. Fix any inconsistencies and add any essential elements your website may be missing.

9. Eliminate or relocate any information or calls to action which may be confusing at the point they are presented right now.

10. Work with you to determine the optimal visitor journey. Depending on the size of your website and what you offer, it may be simple, or not.

11. Bring the software of your website up to date, including not only the WordPress core, templates and plugins, but also the PHP (coding language on which WordPress runs) version.

The fee will depend on the amount of work involved.

CLICK HERE to discuss the optimisation of your website.

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