There are several reasons why my clients prefer to hire a ghostblogger or a ghostwriter – as opposed to doing the writing themselves. Regardless of the reasons, however, everyone has unique expectations. As such, ghostwriting services need to be tailored around the vision and requirements of the client.
Here are a few of the reasons driving people to outsource their writing tasks:
1. Time constraints
In today’s life, many people are simply too busy to find the time to write. Things are indeed difficult for those people who need to balance long working hours, relationships and family lives, while trying to build an online presence. Outsourcing the writing to a ghostwriter or a ghost blogger is the logical choice – for those who can afford it.
2. The environment they live/work in
Many people live and/or work in noisy or stressful circumstances, which makes it difficult for them to concentrate. It’s not that they are incapable of producing good content, but their abilities are diminished by their living conditions.
3. It’s beyond their capabilities
In many cases, in-depth content creation and/or copywriting is simply beyond the writing capabilities of the person in question. As with any task beyond one’s own capabilities, it is best left to someone who knows better.
4. A lack of creativity
Some people are better at other things (things like like management, technical stuff, PR, etc.), but struggle when it comes to content creation or copywriting. It’s not to say these people are incompetent; they simply struggle to translate their thoughts into words.
5. The language barrier
People who grew up speaking a different language often find it difficult to adapt. Each language has its own way of utilizing words, so to speak, and it usually carries over into other languages that person tries to speak. For instance – in Russian there is no equivalent word for “the”. Considering the fact that it is constantly used in English, it is easy for a native Russian speaker to accidentally leave the word out from time to time.
6. An aversion to writing
Let’s face it: Some people just hate writing. They may even be good at it, but they hate doing it. We all have our personal dislikes – and if yours happens to be writing, that means that having to create content will be a strenuous activity for you. It is also likely that you will produce content of lesser quality, because you probably just want to get it over and done with.
7. They want a fresh perspective
In some cases, bloggers and copywriters find themselves running out of ideas. They need someone else to come up with new angles on old topics, and new derivatives of old topics.
8. It makes business sense
When your time is worth more than what you pay the ghostwriter to do your writing, it makes sense to outsource it. Your (more valuable) time can then be spent on tasks that will grow your business.
You may also want to keep the following in mind:
It has been proven time and time again that content is king. That is true not only in terms of attracting visitors, but also in terms of establishing credibility.
People judge you by what they read…
What does the content on your blog, or in the ebooks you write (or don’t), say about YOU?
Does it inspire confidence? Or is it just a pile of mediocre information?
Have you ever published content elsewhere (guest posts) for increased credibility and visibility?
The list goes on – but the bottom line is this:
If you want your blog or ebook to succeed, it will require high quality content. Yes, it will require promotion too – but if your content isn’t really worth promoting, or if there isn’t anything new (on your blog)…
Would you really expect people to take you seriously?
The logical solution…
Hire a ghostwriter.
Hiring someone else to do your writing or copywriting allows you to leverage that person’s creativity, perspective, capabilities and time.
Not to mention that it leaves you with more time to focus on other things that matter to you – whether it be personal or business related.
Think about it: How much more would YOU be able to accomplish if you choose to hire a capable ghostwriter?